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Ghost Ship
Theatrical Horror Trailer - http://www.imdb.com/video/screenplay/vi4238934297/
· At what point in the trailer are we told the name of the film? Why is this?
The name of the trailer is shown at the end, the 
reason they have decided to place the name at the end on the trailer is because it is more memorable for the audience. The fact that they have got an action packed trailer with lots of exciting scene make the viewer anxious to know what the name of the film is, and when it appears at the end there’s a better chance of them remembering it’s name ‘Ghost Ship’.
· Why are we told who is starring in the film? How is this information given to us? Why?
Almost every trailer that exists will have the name of the people starring in them, some may show them in a very obvious eye catching way, others may just show them at the end alongside the people involved in making the movie such as producers/directors & Scrip writers.
This trailer tells us who is starring in it right at the 
end alongside all the main people that created the film. There reason they haven’t made a big deal out of the people who are starring in the film is because they are not very well-known, which means they are not a selling point for the movie. In this trailer they are relying on the fact that the film has been made by ‘Warner Bros’ as shown clearly at the beginning of the theatrical trailer, and they also rely on the story line itself to attract the audience.
· What type of action from the film do we see?
In this trailer there is a lot of action shown as well as storyline, compared to other trailers that just show action but no story and these tend to be teaser trailers and action film trailers. The first 48
seconds of the trailer informs the viewers with a plot of what the film is about, after those seconds the trailer becomes more mysterious and creates more tension. It builds up tension by starting of slow introducing the narrative and then it shows us a variety of shots and scenes from scary parts of the film. These action packed scenes make the viewers more engaged and
interested in the film. Most of the action included in this trailer is based around them of the supernatural, for example the scene were one of the main protagonists is kissing a beautiful voluptuous woman, rapidly changes and the audience witness her beautiful features deteriorate into an old dead woman (done in with CGI) she then throws him across the room with huge force.
· What clues does the music give us as to what type of film the trailer is advertising?(sound)
The music used in this theatrical trailer definitely gives as a clue on what type on genre the film is. The music has a very airy and ghostly feel to it, alongside the creepy background music they have added drum noises that go along with the changing of shots to create tension, there are also very sharp noises like thunder and crashing of glass and metal. All these noise incorporated in the trailer adds more drama and emphasises the fact that it is a horror film.
· Does the trailer come with a voice over and if so, what can you tell about the voice being used? Why do you think this voice was chosen? What effect does it have?(sound)
This trailer does not have a voiceover; it relies on the tense music and dialogue to create a frightening effect. Although there is no voiceover to give the trailer some more fear factor, the music combined with the dialogue is very well done to create the same effect as a voiceover would. The fact that the trailer ends on the sound of a woman’s scream also emphasises the fear factor in the film. I think in this particular trailer it doesn't need a voiceover as the dialogue on its own tells a story and creates fear and mystery.
· How does the speed of what we see compare to watching a clip from a film? Does the speed alter through the trailer or does it stay the same?(editing)
The speed of a trailer is most likely going to be faster than watching a clip from the film. The reason most trailers including this one have a faster speed than a normal clip from a film is because it is edited to be faster, and by making the scenes and shots fast snappy allows us to have a better view of the film as a hole but it also adds more tension and suspense to the film itself attracting the audience to go and see the film.
In this trailer the speed/cutting rhythm starts of slow as the story
is being unravelled(equilibrium), it then starts getting faster as the action starts to happen(disequilibrium). During the fast scenes there are some flash-backs, a lot of cross cutting and reaction shot, all of these aspects of editing put together create tension; anxiety and curiosity.
· What information and feelings are we given about the film using ‘camera techniques’ and ‘Mise-en-scene’?
Camera techniques and Mise-en-scene play a big part in the way the film is portrayed and what feelings it gives us as a viewer. In this theatrical trailer the Mise-en-scene is very important
because it seats the whole creepy atmosphere of the film, for example the location of the rusty worn-out old ship set at night in the middle on the ocean whilst there’s a misty storm definitely creates a feeling of fear of the unknown. The lighting throughout this trailer is very dark apart from the flash lights that the characters carry; the flashlights are highlighted on the screen quite
often, giving us as a viewer a feeling of disorientation. The establishing shot gives us information of where the film will be seat, the extreme long shot (establishing shot) shows us only a part of the ship, which gives use an idea of how big the ship is, within that frame of the establishing shot half the screen has be left empty, they reason they have done this is so they can show us the setting of the stormy, gloomy and misty weather. (the use of CGI is very prominent in this trailer and ranges from a ghost ship at sea, to a necklace sliding through a girl’s hand)
· What type of audience is the trailer aimed at? How can you tell?
After watching the trailer I think the target audience is 18-24 year 
old. To confirm my opinion I researched the type of target audience this film would attract buy studying the statistics on the Pearl and Dean website. The BBFC decided to classify this film as an 18, this is reflected in the statistics stored on the Pearl and Dean database. The percentages shown, of the audience that went to watch the film is that 59% of male compared to only 41% of female, this clearly shows that the horror film are most likely to attract males.
What are the differences between ‘Ghost Ship’ the theatrical and teaser trailer?
(teaser trailer - http://www.imdb.com/video/screenplay/vi2794390041/)
The biggest difference between any theatrical and teaser trailer is its length. The Ghost Ship theatrical trailer last 2:17 and the teaser trailer last only 30 seconds. Because of the length difference the teaser trailer does not reveal as many action scenes as the theatrical did. The teaser trailer focuses more on getting the narrative across, this is done with a voice over, unlike the theatrical trailer. As the trailer only lasts 30 seconds it is not able to fit all the most intriguing scenes and shots in it to create fear and tension, so instead they use a creepy airy and deep voiceover which is what adds tension and suspense to the trailer and it draws the audience in. Although there is less time in a teaser trailer the speed of the shots and scenes shown are the same length as on the theatrical trailer. The scenes used in the teaser trailer aren't as scary as the theatrical trailers scenes, there are no jumpy or fearful scenes all the teaser trailer is doing is informing the viewers of the narrative and creating suspense, as it is up to the viewer to use their imagination on what happens throughout the film.
One Missed Call
Theatrical Horror Trailer - http://www.imdb.com/video/imdb/vi2830172441/
· At what point in the trailer are we told the name of the film? Why is this?
The name of the film is revealed to the audience at the end of the 
trailer, which is one of it’s conventions. The film title is preferred at the end is so that the audience watching will get the adrenalin from watching the dramatic scenes so they then really what to know the name of the film and are then more likely to remember it’s name. What usually happens when a trailer shows its film name at the beginning is that people may miss it or they may forget it by the end of the trailer, that is why the best place to have a film title is either at the end or both beginning and end.
· Why are we told who is starring in the film? How is this 
information given to us? Why?
In this film we are told who is starring but only at the end with the credits alongside the producers and directors (just like in Ghost Ship), this means that the actors aren’t a selling point for the film as they are not well known so they do not have any fan base to 
attract and go and see the film. An example were a trailer has used its famous actors as an attraction is the Rom-Com Valentine’s Day (http://www.imdb.com/video/imdb/vi2244215833/) all the main starts are clearly highlight not only in the trailer but the poster as well including Jamie Foxx, Patrick Dempsey, Bradley Cooper, Julia Roberts, Jessica Alba, Taylor Swift, Taylor Lautner and Anne Hathaway. These actors all have a huge fan base which means the film would gain a huge amount of profit for just having those actors in the film.
The One Missed Call trailer relies on the fact 
that another version of this film was a huge hit in Japan. At the moment, this tends to be a Hollywood trend, to remake Japanese horror films for the American market.
· What type of action from the film do we see?
In this trailer there is a lot of action show as well as narrative. The action 
shown in this film is not like a conventional paranormal horror, although there are weird paranormal things happening within the film, the way around them is different. Throughout this theatrical trailer there are a lot of shots focussed around a mobile and its creepy ringtone, which gives the viewers a clue on what the film is based on, which is then confirmed by the film title shown at the end (One Missed Call). The beginning of the trailer informs the audience about the plot of the film and then all the action is shown like deaths, 
creepy creatures and much more. The fact that the main protagonist of this film seems to be a woman is an unexpected narrative twist, because the stereotype of women is that they are the weaker sex, yet in this film and many other horror films the women are the main characters and they come across very independent and strong minded. This also links to the Japanese films where strong female characters tent to be used in the lead role.
· What clues does the music give us as to what type of film the trailer is advertising?(sound)
The music used in this trailer conveys a great deal of information about the mood and tone of the film which then informs use of its genre and in this case a horror. The main focus of the music is the sound of a creepy mobile ringtone, the ringtone that every character in the film dreads to hear. I think this ringtone was very cleverly picked because it is a very easy melody to remember and as a viewer you find yourself getting it stuck in your head and humming along to it, this leads the viewers to remember the film. Other than the ringtone there are other aspects of the music that cause tension and emotions such as ticking clock noises, chimes, pounding drums and sharp violins that follow the speed of the shots. All these sounds combined create a huge amount of tension especially in the last 40 seconds were the speed builds up and the music get louder.
· Does the trailer come with a voice over and if so, what can you tell about the voice being used? Why do you think this voice was chosen? What effect does it have?(sound)
This One Missed Call trailer does not have a voiceover just like the previous trailer of Ghost Ship. The only sound used in this trailer is music and diegetic sound such as the narrative, explosions, screams and thunder. Sometimes trailers need a voice over to add more fear and suspense into the trailer but in this case the music and diegetic sound create enough tension and anxiety in the trailer.
· How does the speed of what we see compare to watching a clip from a film? Does the speed alter through the trailer or does it stay the same?(editing)
The speed of this trailer and most horror trailer are always faster compared to watching a clip from a film. Just like the Ghost ship trailer, this trailer starts of slow. By having slower scenes with narrative at the beginning allows us to understand the plot of the film, once the plot has been revealed that is when the trailer starts to speed up alongside the loud and tense music. The trailer starts to speed up just over midway through, during those flickers of action packed shots, the intent is to show the viewer the best and most frightening parts of the film which is exactly what they have done in the last 40 seconds of the trailer. A series of quick, exciting, sequences that are full of suspense from the film, is the convincer in that it should create enough suspense to ensure that the audience decide to go and watch the film.
· What information and feelings are we given about the film using ‘camera techniques’ and ‘Mise-en-scene’?
Mise-en-scene is very significant part of this trailer in creating the atmosphere and feelings of thi
s film. The use of setting and lighting in this film is important, whilst watching this trailer I noticed that 95% of the scenes were set in the dark, in places like haunted houses and isolated settings and these things are very conventional in a horror film, there is not much use of bright colour at all during this trailer. The characters costumes in this film are also very dull like black and greys, they are made to wear these colour clothes because it adds more intensity and seriousness to the mood of the trailer.
Camera techniques also play a big part when creating suspense in this trailer such as close ups and extreme close ups used as creation shots. A good example of how these camera shots create tension and fear is at 1:41 on the trailer were the women protagonist suddenly gets gabbed by the ankles by an unknown shadow and then dragged back in an aggressive way, as this happens the camera tracks her face in close ups and extreme close ups whilst she screams and panics with fear.
· What type of audience is the trailer aimed at? How can you tell?
From watching this trailer I would predict that this movie is 
certificate 18 but once I had research what BBFC decided to classify the film I was very surprised by finding out the certificate was for One Missed call was 15. The reason I was so surprised was because to me this trailer seems to show more fighting scenes and shots that the ‘Ghost Ship’ trailer but Ghost Ship was classified as an 18. I also researched Pearl and Deans website to gather statistics on the highest age range and gender watch the film and as expected 54% that watched it were male and 54% of that audience were from the age range of 15-24.
Horror movies always tend to attract the same type of audience there is always a higher percentage of men that watch horror movies and most are in the age range of 15-24.
What are the differences between ‘One Missed Call’ the theatrical and teaser trailer?
(teaser trailer - http://www.imdb.com/video/screenplay/vi3802005785/)
The theatrical trailer lasts 2:13 and the teaser trailers length is only 33 seconds. Just like the 'Ghost Ship' teaser trailer this teaser trailer also has a voice over, it is conventional to have a voice over in horror teaser trailer because the length doesn't allow you to see all the scary and fearful scenes, which means it is the voiceovers job to create the same feeling we would get when watching the theatrical trailer. The type of voice used in both the 'Ghost Ship' and 'One Missed Call' teaser trailer are identical, the type of aerie, dark and evil voice used is very iconic, the audience almost expect to hear that voice when watching horror films or trailer.
Valentine's Day
Theatrical Rom-Com Trailer- http://www.imdb.com/video/imdb/vi2244215833/
· At what point in the trailer are we told the name of the film? Why is this?
The name of this trailer is told at the end just like the two previous 
horror trailers. Just like I have said previously on the analysis of the horror trailers, the name of the film is displayed at the end because when viewers are watching they are more likely to remember it's name if it is shown at the end after all the action in the film has been revealed. If the name of the film had been shown at the beginning people would be more likely to miss it or forget it, that is why it is always best to have at the end or both beginning and end. The style of the title Valentine's Day is shown in red and pink colour which is very conventional of a Romantic Comedy Film especially when it is associated with Valentines or Love.
· Why are we told who is starring in the film? How is this information given to us? Why?
Unlike the previous two horror trailers that I analysed this 
Rom-Com trailer uses it's actors as a huge selling point in its trailer. Valentine's day is very well known for having many famous actors starring in it and these are: Julia Roberts, Bradley Cooper, Ashton Kutcher, Jessica Alba, Patrick Dempsey, Anne Hathaway, Jessica Biel, Jamie Foxx, Jennifer Garner, George Lopez, Hector Elizondo, Kathy Bates, Emma Roberts, Carter Jenkins, Bryce Robinson, Taylor Swift, Taylor Lautner, Eric Dane, Queen Latifah, Shirley MacLaine, and Topher Grace.
As you can see the list of well know actors in this film is endless but that is why this movie was so
successful making a profit of $161,009,598.
The makers of this film knew that the cast was going to be the big selling point of the film as they all have a huge fan base which means the film would gain a huge amount of profit, so they made sure the audience knew about all the cast featured in the film by highlighting 16 of the main characters midway through the trailer, which took up 16 seconds of its 2 minutes and that is considered quite a chunk of time used to advertise its cast. All the main starts are clearly highlight not only in the trailer but the poster as well.
· What type of action from the film do we see?
The action shown in this film trailer is completely different to the action shown on horror trailers. But there is one similarity and this is that the plot or narrative is told at the beginning of the trailer. Although they have that similarity the way this Rom-Com trailer and the previous horror trailers reveal the narrative is different, for example, in the horror trailers the plot were told through dialogue of the characters in the scenes shown but in this Rom-Com the narrative is revealed with a voice over of Ashton Kutcher whilst different scenes and scenarios of the film are being
shown. The action shown in this trailer is very conventional or stereotypical of a Romantic Comedy film, the main areas that they cover on this trailer are humour, passion and hatred of love or in this case hatred of Valentine's Day. The trailer highlights different perspectives of Valentine's Day in America by showing different scenarios of peoples lives during that day, from teenagers on valentine's day played by Taylor Swift, Taylor Lautner, Emma Roberts and Carter
Hate Valentine's Day' party every year but then finds her love at the end of the film and he is played by Jamie Foxx. In a romantic film it is very conventional that the characters unlucky in love always find someone in the end this relates to intersexuality of children's fairy tales were the troubled character always ends with the 'Happily Ever After'.
· What clues does the music give us as to what type of film the trailer is advertising?(sound)
The music used in this trailer and many other Rom-Com trailers is completely the opposite to the music used in horror trailer. The purpose of the music in a Horror trailer is to create tension and fear but in a Romantic Comedy trailer the music is used to engage the audience in a cheerful and
enjoyable way which is exactly what has been achieved in this theatrical trailer. Two songs used in the trailer are very well known, these are 'Love Today' by Mika which relates well with the theme of love and the other very upbeat song is 'I Got A Feeling' by Black Eyed Peas, by using well-known up-tempo songs in the trailer not only engages the viewers but also encourages them to buy the film soundtrack, which increases the profit of the film.
· Does the trailer come with a voice over and if so, what can you tell about the voice being used? Why do you think this voice was chosen? What effect does it have?(sound)
Unlike the previous horror trailers that I analysed, this trailer does include a 
voice over but only in the first 49 seconds of it. The reason the voice over is only used at the beginning is because it is only needed to inform the plot of the film, in order for the audience to gain a better understanding of what has gone on between scenes. In the horror trailers the narrative was told through scenes and dialogue from the film but in this trailer the narrative is revealed with a voice over of Ashton Kutcher whilst different scenes and scenarios of the film are being shown. In a Rom-Com the voiceover cannot be scary or intense like in horror and action films, the voice has to be normal or real but still engaging and this is why they have used Ashton Kutcher as the voiceover because he has a normal but yet engaging voice he is well recognized as an actor and comedian.
· How does the speed of what we see compare to watching a clip from a film?Does the speed alter through the trailer or does it stay the same?(editing)
Like most trailers of any genre the speed of this Rom-Com trailer is much faster than a normal clip from a the film. It is conventional for at trailer to be faster than clip because it creates excitement and intensity and it also allows the viewers to get an overview of the film because throughout the fast sequence we are shown a variety of scenes from beginning middle and end of the film.
· What information and feelings are we given about the film using ‘camera techniques’ and ‘Mise-en-scene’?
Mise-en-scene and camera techniques used in this trailer are very 
conventional for a romantic comedy film. The Mise-en-scene in this trailer associates really well with the genre, such as the settings and locations like an aerial panning shot and long shots establishing New York City, and NY is a very iconic city used in a lot of Romantic Comedy films, just like Paris the New York City is known for romance and love.
The colour scheme that is used 
throughout the film also contributes to the genre of the film, the colours scheme used are pinks and reds which emphasise the romance in the film. These colours are used in things like costumes, flowers, decorations and many other props, the sky colour and the split screen is employed to show both the actor and their name using the colour scheme of pink and red. (the split screen technique was a regular format of American situation comedies of the 50’s and 60’s)
· What type of audience is the trailer aimed at? How can you tell?
Unlike Horror trailers which tend to attracts male audience more than females, with Romantic Comedies the target audience are females . The target audience for Valentine's Day are females from the age range of 14- 42.
The use of characters seemed to been aimed at females whether the actors are male or female, the male actors would attract females because of their looks and female actress would attract female audiences as they can be seen as role models and some women like me can look up to.
What are the differences between a Rom-Com Trailer and a Horror trailer?
The differences between a Rom-Com trailer and a Horror trailer are huge. The main contrasting aspects of the trailers are music, colours, actors and settings/locations.
In a horror trailer the music use is very dull, chilling and creepy, they usually contain many unusual scary noises, often created by pushing brass and wind instruments beyond their natural range by playing them too hard and some noise are capture form animals in the wild, these noises in a horror trailer are used to create tension and suspense. In a Romantic Comedy trailer the music is much more cheerful and good-humoured which engages the audience. In a Rom-Com the music used tends to be tracks or songs that are well known by the audience, unlike the music in horror trailers. For example in 'Valentine's Day' trailer they used 'Love Today' by Mika and 'I Got A Feeling' by Black Eyed Peas' which were two very successful songs.
The colours shown throughout the two different genre trailers are completely opposite, a horror film would be very dark throughout, colourless, lifeless and depressing. In a Rom-Com the conventional colours used are very bright, cheerful and engaging as the viewers feel happy when watching the trailer, and in a horror trailer in has the opposite effect people feel anxiety when watching it.
The actors used in a Horror and a Rom-Com are also different. In a Rom-Com the actors tend to be very well-known in the cinema industry or they can be really famous in the celebrity world, this is one of the bigger selling points in Romantic Comedy films just like Valentine's Day. The actors used in horror films most of the time are not known, so they won't have any fan base to attract from the movie.
Lastly the Settings and locations used in Rom-Coms and Horrors are also completely different. In a Horror trailer the settings are enclosed, dark and abandoned , they are places we as the audience won't recognise or be able to relate to, which make us feel fearful and vulnerable. In a Romantic Comedy the settings and locations they use tend to be very iconic and places we as they viewers are able to recognise and relate to, which gives a feeling of comfort and enjoyment. Some of the locations commonly used in Rom-Coms are usually set in New York, Rome and Paris, these are cities well-known for the romance.
Conventions In Horror Trailers
Film Poster Analysis
Posters occupy a space between art and advertising. They have a clear commercial purpose to promote an event or product but they also artistic value. people buy them to hang on their walls and museums have whole galleries devoted to poster art.
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